Chat with us, powered by LiveChat

For All Enquiries

1300 731 939

Break up monopolies, says Free TV

‘Golden opportunity’ to rein in global digital platforms.

By Lilia Guan on Sep 24 2019 09:43 AM

https://ia.acs.org.au/article/2019/break-up-monopolies–says-free-tv-.

Breaking up global players like Google and Facebook is the only way Australia will be able to create a level playing field.

That’s according to media industry organisation Free TV Australia which has called on the Australian Government to implement key recommendations from the ACCC’s Digital Platforms Inquiry Final Report.

Free TV chief executive officer Bridget Fair said now was the time to act on the recommendations of the ACCC’s world-leading report on the behaviour of digital platforms.

“We are experiencing unprecedented disruption within the broadcast media industry because of the growing dominance of the largely unregulated digital platforms such as Google and Facebook,” she said.

Fair believes reform of media regulations is long overdue, particularly in areas such as Australian content quotas and advertising restrictions that penalise commercial Free TV broadcasters.

“Consultation needs to start immediately on the creation of a Code of Conduct governing how digital platforms must negotiate with media businesses,” she said. “This is vital to address the unequal bargaining position between media businesses and the digital platforms.”

The Digital Platforms Inquiry Final Report represents a “golden opportunity for the Government to rein in these global monopolies,” Fair added.

Melanie Silva, managing director Google Australia recently stated Google’s advertising tools, non-profit grants and Google Search had “helped connect more than 1.1m [Australian] businesses, website publishers, and non-profits to consumers globally”.

Although the Government has yet to respond to Free TV Australia’s calls, Communications Minister Paul Fletcher has previously said there’s a whole range of issue that are reflected in the 23 recommendations that the ACCC has made, which the Government will consider.

In a July 2019 interview on ABC Insiders, the Minister said Google and Facebook have substantial market power. “They have a pervasive presence in the Australian economy” but “Australians may well not understand how they are using the data”.

“There was a lot of interest globally in the ACCC’s preliminary report and I expect there’ll be a lot of global interest in this report. Certainly, there are many more choices now available to Australians,” he stated during the interview.

“Enormous amounts of information are available to you over digital platforms, so there is choice and diversity. But the question is: what is the impact, for example, on local newspapers, on regional newspapers? And what would be an appropriate policy response?”

The Digital Platforms Inquiry was commissioned by the former Turnbull government in December 2017 to evaluate the effect of the top-heavy digital media market on competition in the news media and advertising services markets.

After two years of enquiries and over 180 submissions, the 619-page final report was published in July this year and included 23 recommendations that would, if implemented, fundamentally reshape social media, online news, privacy, and consumer rights.

Hav a question

Have a Question?

Give us a Call

Contact Us
PGlmcmFtZSBzcmM9Imh0dHBzOi8vd3d3Lmdvb2dsZS5jb20vbWFwcy9lbWJlZD9wYj0hMW0xNCExbTghMW0zITFkMTMyNTkuMTkzNzAyNTI2ODQzITJkMTUxLjAwMzI1NjYhM2QtMzMuODE3NTE0NiEzbTIhMWkxMDI0ITJpNzY4ITRmMTMuMSEzbTMhMW0yITFzMHgwJTNBMHhlOGI4NWUwZmIzMGQ5MzZmITJzTUlTK0dsb2JhbCtJbnN0aXR1dGUrb2YrVGVjaG5vbG9neSE1ZTAhM20yITFzZW4hMnNhdSE0djE0NDc2Mjg0NjEzMzgiIHdpZHRoPSI0MDAiIGhlaWdodD0iMjUwIiBmcmFtZWJvcmRlcj0iMCIgc3R5bGU9ImJvcmRlcjowIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
CONTACT US
Excel 2013 – Level 2
November 26, 2015 25% off
Thank You. We will contact you as soon as possible.
Featured Course: Excel Level 2
Learn to use excel with this intermediate level one day course from MIS Global Technologies and gain the following skills:
  • VLOOKUP
  • Reference functions
  • Use Database Tables
  • Data Validation tools
  • Use Hyperlinks
  • Protect workbooks
CONTACT US
Thank You. We will contact you as soon as possible.
Excel Level 2
Featured Course: Office 365
This is a 5-day Instructor Led Training (ILT) course that targets the needs of IT professionals who take part in evaluating, planning, deploying, and operating Office 365 services. You will learn how to:
  • Implement and Manage Identities by Using DirSync
  • Manage Clients and End-User Devices
  • Provision SharePoint Online Site Collections
  • Configure Exchange Online and Lync Online for End Users
CONTACT US
Thank You. We will contact you as soon as possible.
PGlmcmFtZSBzcmM9Imh0dHBzOi8vd3d3Lmdvb2dsZS5jb20vbWFwcy9lbWJlZD9wYj0hMW0xNCExbTghMW0zITFkMTMyNTkuMTkzNzAyNTI2ODQzITJkMTUxLjAwMzI1NjYhM2QtMzMuODE3NTE0NiEzbTIhMWkxMDI0ITJpNzY4ITRmMTMuMSEzbTMhMW0yITFzMHgwJTNBMHhlOGI4NWUwZmIzMGQ5MzZmITJzTUlTK0dsb2JhbCtJbnN0aXR1dGUrb2YrVGVjaG5vbG9neSE1ZTAhM20yITFzZW4hMnNhdSE0djE0NTU1MTI2NDQyNTAiIHdpZHRoPSI0MDAiIGhlaWdodD0iMjUwIiBmcmFtZWJvcmRlcj0iMCIgc3R5bGU9ImJvcmRlcjowIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
CONTACT US
MIS Global Technologies
Phone: 1300 731 939
Suite 513, Level 5 Westfield Office Tower
159-175 Church Street Parramatta NSW 2150
Thank You. We will contact you as soon as possible.
We're happy to answer any questions you may have or provide you with any help you need when choosing the course that's right for you. Please leave a message in the form below and one of our friendly staff will get back to you as soon as possible
Thankyou! Your enquiry has been sent successfully. One of our friendly staff will get back to you soon. For anything urgent you can always call us on 1300 731 939
Featured Course: Excel Level 1
Learn to use excel with our one day course for beginners at MIS Global Technologies and learn about the following:
  • How to enter and edit data
  • How to Insert rows and columns
  • The BEDMAS rule
  • How to format dates
  • How to modify the header or footer
Reserve Your Place Today
Thank You. We will contact you as soon as possible.
Excel Level 2
Please leave a message and let us know which course you are interested in taking with us. One of our friendly staff will contact you as soon as they are available and will help you with your studies.
Thank you for your interest